![Messi & Mbappe model PSG's new Chicago Bulls-inspired kit as Jordan Brand partnership continues | Goal.com US Messi & Mbappe model PSG's new Chicago Bulls-inspired kit as Jordan Brand partnership continues | Goal.com US](https://assets.goal.com/v3/assets/bltcc7a7ffd2fbf71f5/blt16807ba7f6dd86f9/6204f78b2c19300b9b95c097/Kylian_Mbappe_Lionel_Messi_PSG_fourth_kit_2021-22.jpg?auto=webp&format=pjpg&width=3840&quality=60)
Messi & Mbappe model PSG's new Chicago Bulls-inspired kit as Jordan Brand partnership continues | Goal.com US
![Air Jordan 4 Retro "PSG - Paris Saint Germain" - Stadium Goods | Air jordans, Jordan 4, Air jordan 4 retro Air Jordan 4 Retro "PSG - Paris Saint Germain" - Stadium Goods | Air jordans, Jordan 4, Air jordan 4 retro](https://i.pinimg.com/736x/2c/4b/9e/2c4b9e80847f53ed1f22e357d9412620.jpg)
Air Jordan 4 Retro "PSG - Paris Saint Germain" - Stadium Goods | Air jordans, Jordan 4, Air jordan 4 retro
![Illustration picutre shows a player wearing the blue PSG jersey (home jersey of the 2021-2022 season, Nike Air Jordan) during the UEFA Youth League (U19), Quarter-finals football match between Paris Saint-Germain (PSG ) Illustration picutre shows a player wearing the blue PSG jersey (home jersey of the 2021-2022 season, Nike Air Jordan) during the UEFA Youth League (U19), Quarter-finals football match between Paris Saint-Germain (PSG )](https://l450v.alamy.com/450v/2j06kka/illustration-picutre-shows-a-player-wearing-the-blue-psg-jersey-home-jersey-of-the-2021-2022-season-nike-air-jordan-during-the-uefa-youth-league-u19-quarter-finals-football-match-between-paris-saint-germain-psg-and-rb-salzburg-fc-on-march-16-2022-at-georges-lefevre-stadium-in-saint-germain-en-laye-france-photo-victor-joly-dppi-2j06kka.jpg)
Illustration picutre shows a player wearing the blue PSG jersey (home jersey of the 2021-2022 season, Nike Air Jordan) during the UEFA Youth League (U19), Quarter-finals football match between Paris Saint-Germain (PSG )
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-10-Combining-Jordan-and-PSG-for-core-product-complementarity.-Source-psg.fr-left-Nike-iPhone-app-right-accessed-1-Jan.-2022-.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![Air Jordan 4 Retro "PSG - Paris Saint Germain" | Air jordans, Jordan shoes retro, Air jordan 4 retro Air Jordan 4 Retro "PSG - Paris Saint Germain" | Air jordans, Jordan shoes retro, Air jordan 4 retro](https://i.pinimg.com/736x/2c/33/19/2c3319cdb4240ecbbb8d260ff5feff2b.jpg)